Affiliate Disclosure

Willoah keeps The Grove chronological — newest first. Sponsored content may appear on Willoah, but it is always clearly labeled so you know exactly what you're looking at. Brands can never buy a positive review or the review's removal.

On non-Trusted branches (Ideas, Recipes, Lifestyle, Faith), the person who planted the branch can add a Shop This list — the specific items they actually used. Any link in that list may be the sharer's own affiliate link, which means they might earn a small commission if you buy through it. Every Shop This block on the site carries an "Affiliate links" label so this disclosure is automatic and unmissable — not tucked into paragraph text.

Willoah itself takes no cut of any affiliate purchase. The company doesn't add affiliate tags to the sharer's links, doesn't intercept them, and doesn't earn a referral fee.

Trusted branches never carry affiliate links. Trusted is for local people, places, and services a real person would personally recommend — a dentist, a restaurant, a daycare, a tutor — and the category is intentionally walled off from any monetized outbound link. The Shop This feature is disabled on Trusted branches at the server level, not just in the UI.

The one commercial channel Willoah operates is Try & Critique — a flat fee brands can pay to enter a pool of products offered to real users for honest review. The fee only buys a fair shot at being tested; it does not buy a positive review, cannot remove a negative one, and never influences The Grove's ordering.

Questions about how a specific branch handles affiliate links? hello@willoah.com.